Luisa Marín is Managing Director for General Biochar Systems. She has more than 25 years of experience in the NGO sector. She worked at The Nature Conservancy and was Director of Operations for Conservation International Mexico. Her experience spans a variety of areas, including project design, management, capacity building, and administrative and financial tasks. Their meticulous attention to detail ensures the economic efficiency and regulatory compliance of development projects, ensuring the success of their execution. As an expert in social inclusion, Luisa has always prioritized the participation of local communities in the planning and execution of projects. Luisa's foray into the local and international biochar community has provided her with a unique opportunity to learn first-hand the challenges of scaling the industry, driving waste revaluation and expanding the biochar end-use market, making her a true promoter and enthusiast of the transformative power and impact of biochar.